Indian Motorcycle Company today announced the hiring of motorcycle industry design veteran Ola Stenegard as its Director of Product Design.
After leaving the BMW, we were sure that it would be very inactive, and in fact Ola Stenegard started a new adventure, with one of the most active and interesting brands in the motorcycle scene
Stenegard brings Indian nearly two decades of product-design experience, a life-long passion for American V-twins and a proven record of success in designing motorcycles that resonate with a global audience.
Stenegard's unique combination of domestic and global expertise aligns perfectly with Indian’s long-term strategy of driving global growth.
"Ola has been incredibly successful in helping brands expand into new product categories and appeal to a wider variety of riders, which is exactly what Indian will be focused on in the coming years," said Steve Menneto, President, Indian Motorcycle Company. "It’s rare to find a designer with Ola’s unique experience, and we are thrilled to have him on board at such an exciting and important time for our business."
Stenegard previously led product design for BMW Motorrad. There he played a critical role in designing motorcycles, including most recently the BMW R-nineT.
Stenegard's creativity resulted in a number of BMW's more-popular marketing platforms, including the "Soulfuel" campaign that supported the launch of R-nineT.
While his professional focus has largely resided in European motorcycles, Stenegard's life-long personal passion has been the design and customization of American V-twins.
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