Oscar by Alpinestars

In 1972, a company sales representative suggested to Mr. Mazzarolo that Alpinestars should take part in a competition organized by the Fashion Academy in Turin Italy, which annually awarded a prestigious fashion award. With the recent motocross footwear gaining huge acclaim for design, Alpinestars decided to enter the revolutionary boot.

Alpinestars won this prestigious award, further validating the innovative and stylistic nature of the boots and was again awarded the illustrious award in 1973. Until then, the awards revolved around fashion and rarely, if ever, recognized any product outside of the endemic, tightly knit fashion industry.
Understandably proud of this achievement, Sante wanted to publicize the accomplishment and devised a way to incorporate the award into Alpinestars' product. Replacing the company's original Edelweiss (Alpine Star) flower logo with a mesmerizing spiral graphic, Mr. Mazzarolo released a line of boots – branded OSCAR BY ALPINESTARS.
In short time, the Oscar by Alpinestars brand logo came to not just reflect the honor bestowed on Alpinestars, but to signify a zeitgeist that permeated an entire era of motorcycle racing. With the spiral emblazoned across the chests and shins of motorcycle champions and weekend warriors alike, the Oscar by Alpinestars brand logo became one of the most recognized in the sport. While the logo itself would eventually evolve back into the original Alpinestars brand, the legacy of the prestigious award and Alpinestars' commitment to design would live on.
Now, 40 years later, the Oscar by Alpinestars brand name has been resurrected from the archives as a statement of culture and style. Merging a history of innovation and Italian craftsmanship, the current Oscar by Alpinestars line will exist as a fusion of classic styles and silhouettes, punctuated by technical features and modern processes. Much in the vein of the original Oscar by Alpinestars branded product, an equal balance of form and function will be meticulously maintained, creating unique, premium garments, guided by the timeless rebel-style essence of motorcycle racing.


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