V7 Vanguard Moto Guzzi

To celebrate the 50th Anniversary of the Moto Guzzi V7, Vanguard developed a limited edition of the V7 Rider jeans. The jeans are called V7 Anniversary Jeans and they pay homage to the Moto Guzzi V7, which was introduced 50 years ago this year. This machine formed the basis for the Vanguard V7 Custom. This unique custom was built in collaboration with Wrench Kings and features many details from the V7 Slim Rider Jeans.

In celebration of the 50th anniversary of the Moto Guzzi V7 and new Vanguard jeans, Gannet Design designed a one-off custom bike which bridges between the first V7 Guzzi model and the Guzzi bike from today. 

They have changed the stance of the bike and created a slight forward leaning angle for more sexy proportions and racer look.
The design is a bit retro fitted and some details throw you back a couple of decades. Yet the overall design keeps the connection to the contemporary donor bike, which gives a feeling of timeless mix.
The custom cafe racer tail section and the "bikini fairing" underlines the racer style with a touch of vintage form language.

Furthermore, we integrated key design elements of the new Vanguard V7 jeans into this exceptional bike, such as the special denim blue, quilted leather on the seat matching the leather patch on the jeans and V logo in the rear light, just to mention a few.
As a special feature we designed a custom 2-into-1 exhaust system with solid roar and it announces the approach of the head turner even from a distance. 
The bike got built by the Wrench Kings with great attention to detail.
In essence, the Vanguard Guzzi V7 has a super stylish and clean look with a mix of timeless classic and modern elements, and it fits perfectly to Vanguard Clothing."

Wrench Kings- bike built:
"After we agreed with the design in collaboration with Gannet Design and Vanguard Clothing we started the build. As usual we start the build by cutting the rear sub frame, it gets disassembled, lowered and shortened. Than the fitting part starts with the new front fairing and the new rear end.
The tank of the bike is original but, we needed to customize the tank so we could fit the Monza cap and place the type plates of the bike with the Vanguard logo and information. 

As seen in the design of Gannet the rear light with the Vanguard logo is cut out of the rear end, hand crafted.
Most of the bolts are blue anodized in the color of the buttons of the V7 Vanguard Jeans. The pattern of the seat is also processed in the jeans. There are many details and components used in the jeans, which can be found back in the bike."

Vanguard is an authentic lifestyle label for the modern, sophisticated man. The brand targets men who appreciate beauty and outstanding design, which they find in classic motorcycles, stylish clothing and all things made with love and attention. Vanguard has a close relationship with Moto Guzzi and uses the combination of Italian design and the American spirit of freedom as a source of inspiration. 

Vanguard Jeans
The Vanguard V-series jeans collection consists of several motorcycle-inspired models, each made with craftsmanship, love and attention to detail. All Vanguard V-series jeans are made of comfortable stretch denim and come in numerous, stylish washes. The V8 Racer jeans were introduced in the summer of 2016; the V7 Rider jeans have been in the collection for a while. 

Vanguard V7 Anniversary Bike
 The machine features several references to Vanguard and the V7 Jeans, including the custom-painted tank with denim effect, the tail light with V-pattern and the embossed logo on the tank. The handmade seat is the same colour as the quilted back patch. The bolts on the bike are the same colour as the jeans’ rivets and the bar-end blinkers have the Vanguard logo on their sides. For the presentation of the V7 Custom, pinstripe artist Martijn Krabman designed a one-off custom helmet with a design theme identical to that of the jeans and the bike.  

- Design by Gannet Design:
web: www.gannetdesign.com
facebook: gannetdesign/facebook
instagram: gannetdesign/instagram

- Built by Wrench Kings:
web: www.wrenchkings.com
facebook: wrenchkings/facebook
instagram: wrenchkings/instagram

- For Vanguard Clothing:
web: www.vanguard-clothing.com
facebook: vanguardclothing/facebook
instagram: vanguardclothing/instagram

Photo credit: Vanguard/Gannet Design

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