Taken from the Japanese word for a Samurai who lost his master, the name "Ronin" was chosen to signify Buell® motorcycles that will continue on after the demise of the company.  The Ronin concept featured a custom monoshock linkage suspension system, front-mounted radiator, unitized handlebar assembly, new ram air intake, cast aluminum tail section, and high-flow exhaust system. The features enhanced the bike’s ride while also decreasing the total weight by 54lbs from stock.

Because the bike was designed as a concept it was not a conventional design in appearance or function. People either loved it or hated it, but enough interest was generated to investigate a limited production run of the Ronin design.

The first 12 bikes released will be in the classic Black & Gray color of the original Ronin concept bike. Priced at $38,000 (USD) each, these bikes will be the most affordable of all Ronins released (and priced below the cost to produce them).  The initial release of 12 will be followed by 10 all black versions at an increased price. After that, there will be a release of 8, then 6, then 4, and then 2 (all will have different color schemes and features). The remaining 5 bikes will be one-off designs from the factory and each will be unique.  Each bike is named after one of the 47 Ronin warriors from Japanese legend. The name is engraved on the bike and on the bamboo toolbox that comes with every bike.

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